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Information on personal data processing

  1. The company Lentiamo s.r.o. (limited liability company), with its registered office at Vídeňská 12, 378 33 Nová Bystřice, Czech Republic, IČ 261 04 784, registered at the Regional Court of České Budějovice, section C, part 14226, processes the following personal data in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation), hereinafter referred to as the Regulation, in order to enable online purchases:
    1. Regarding individuals:
      • Name and surname;
      • E-mail address;
      • Telephone number;
      • Addresses;
      • Loyalty or discount cards
      • In the case of buying prescription glasses online – photograph (optional, if provided by the customer)
    2. Regarding companies:
      • Name and surname;
      • Name of the company;
      • E-mail address;
      • Telephone number;
      • Company address
    3. In both cases:
      • If the option, “Remember my card”, is selected, we store the last four digits of the card, the expiration date and the type of card
      • IP address from which the purchase has been made (for a maximum of 3 years)
      • We may store your specified date of next purchase if you select this option
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    In accordance with the applicable regulation and for the purposes of performing the contract, the contract will be recorded, as will any future application and defence of the rights and obligations of the parties. The data will be kept and processed for a period of 10 years from the completion of the last part of the performance of the contract, unless other laws require a longer period. The above-mentioned processing is permitted by Article 6 par.1 b) of the Regulation: processing of data which are necessary for the performance of the contract.

  2. We use email questionnaires in order to ensure your satisfaction with the services provided. Shortly after making a purchase, you will receive a questionnaire from an evaluation service provider which cooperates with our company, unless you opt out whilst placing the order.

    For sending questionnaires, evaluating feedback and analysing our market position, we use a data processor that manages the rating service. For this purpose, we might transmit information about the goods purchased and your e-mail address. This procedure is allowed due to our legitimate interest under Article 6 (1) (f) of the GDPR.

  3. If you forget items in your shopping basket, we will send you a reminder with the summary so that you can go back to it when it’s more convenient for you. If you do not want to receive such notifications, you can unsubscribe by clicking on the unsubscribe link in the email.

    This procedure is allowed due to our legitimate interest under Article 6 (1) (f) of the Regulation.

  4. We, as well as certain third parties that provide content, advertising or other functionalities on our Website and/or Services, may use various technologies to collect and store information when you visit our Website, and this may include cookies, beacons and other technologies.

    Cookies are small files stored on your device in order to help collect information about your activities. Cookies enable us to store your preferences and settings, remember your log-in, provide customised content and marketing communications, understand which part(s) of our Website and Services are the most popular and analyse Website operations. You can configure your browser to accept all cookies, refuse all cookies, or indicate when a cookie is being sent. We would like to draw attention to the fact that the Website is designed to work using cookies and therefore some Website features or Services may not function properly without cookies.

    For more information about our use of cookies, or for more information about browser configuration, please click here.

  5. Each time a web page is accessed, the website automatically stores a so-called server log file, which contains basic information about the web traffic. These data are evaluated exclusively for the purpose of ensuring the trouble-free operation of the site as well as improving our offer. This serves to safeguard our legitimate interests, which are justified in the process of weighing up the interests of both parties and is in accordance with Art. 6 section 1 f) of the Regulation. All such data will be deleted no later than 30 days after the end of the visit to the website.
  6. With the exception of the above-mentioned cases, Lentiamo s.r.o will only disclose your data to third parties to the extent that this is necessary to fulfil the contract or legal obligations.

    These third parties are:

    1. providers of email and / or analytics software (e.g., Google Analytics, Google Ads and Mailgun)
    2. providers of help desk software (e.g., Groove)
    3. Pickup points if the customer chooses this delivery option
    4. Postal service providers (e.g., Royal Mail and DHL)
    5. payment service providers (e.g. credit card companies, PayPal, Klarna)
    6. debt collection companies, legal and tax consultants
    7. text message service providers (e.g., SMSbrana)
    8. IT service providers
    9. Other service providers, software or app providers which are not currently used by our company, but might be used in the future.

    Lentiamo s.r.o. reserves the right to commission other third parties in the categories above.

    Lentiamo s.r.o. will protect your data as follows, with all third parties in particular undertaking to:

    1. Any third party may use the data only within the entitlement which Lentiamo s.r.o. received from its own customers.
    2. No third party may use the data for its own purposes.

    We do not transfer data to third countries, with the exception of some of the providers mentioned above.

    We have implemented suitable and appropriate guarantees to ensure that the transmission of your data to the respective third country complies with data protection requirements:

    In principle, Lentiamo s.r.o. transmits data only to countries where an adequacy decision by the European Commission is in force. In the case of the U.S., the recipients of the data must, in particular, comply with the requirements of the Privacy Shield framework. If this is not the case, the transfer of data is performed under standard DPA clauses as per Art. 46 Abs. 2 lit c) GDPR, i.e. those drafted by the European Commission.

    Upon request, we will provide you with a copy of these guarantees if we process or have processed your personal data in third countries.

  7. Please be aware that according to the Regulation, you have the right to:
    • Request information about the personal data we process and request a copy of it,
    • Request an explanation of the processing of personal data,
    • Request access to the data and ask us to update or correct the data,
    • Request deletion of the data,
    • Contact us or the Office for Personal Data Protection in case of doubts about compliance with personal data protection laws, or contact the court.

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